Disintermediation, Gartner, Linkedin and Twitter

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

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B2B Category Creators Episode 6 Transcript

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FEBRUARY 22, 2021

You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. I didn’t actually know at the time, but later on, we were able to see the LinkedIn data. The internet is about disintermediation. You get the same question over and over again.

B2B

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B2B Marketing Zone

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

B2B Category Creators Episode 6 Transcript

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