The ROI Guy

DECEMBER 6, 2010

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. Frugalnomics in Full Effect: Forrester and Gartner. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. When asking over 200 IT buyers what they felt was most important part of the overall purchase process, over 1/3rd of the buyers indicated Vendor Content as key to the purchase decision. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Metadata

FEBRUARY 22, 2021

I think our one big compelling point, we’ve been working [Forrester] for years. And then it was a couple years later, we kept growing and growing and we actually had a webinar about using Twitter for marketing. The internet is about disintermediation. It’s like a progressive process for me. Come on, at SaaS?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52