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The 5 Top Media for Cold Prospecting


Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Direct marketing lists? Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. Lead farming? Prospect lists?