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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy. Among other stuff.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). When we launched our email marketing product, we wanted anyone and everyone to use it.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). When we launched our email marketing product, we wanted anyone and everyone to use it.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). When we launched our email marketing product, we wanted anyone and everyone to use it.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). When we launched our email marketing product, we wanted anyone and everyone to use it.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). When we launched our email marketing product, we wanted anyone and everyone to use it.