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How to set your first AI project up for success

ClickZ

30-second summary: Choosing your first AI project is essential as digital organizations evolve. The correct use of AI is helping brands with insights with precision, accuracy and scale. A look at five simple steps organizations can take to start their AI journey. There is no singular path to AI success.

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Creating A B2G PR Program That Taps Into Government Digital Transformation

Bluetext

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

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Conversica Achieves a Record 210% Increase in 2020 Mid-Market and Enterprise Subscription Sales, Continues Momentum into 2021

Conversica

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020. B2B has benefited from earlier B2C digital experience innovation.

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Conversica Names Former IBM Exec, Terrie Banuelos, to Vice President of Global Sales

Conversica

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. FOSTER CITY, Calif., – Aug.

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Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.