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2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). facebook. Why Microsoft Should Bring Facebook-like Look to SharePoint. Read Forresters advice for deploying an enterprise mobile solution.