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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Support of direct marketing: Adding 200 names to your e-mail database per month. Like Tweet.