Traditional + Social: The new media mix
Wondering Out Loud
JANUARY 15, 2010
Case in point: a former business partner is so deeply wedded to the tactical trifecta of direct mail-telemarketing-email that they won’t consider doing anything else. Buyers have become more savvy and educated and, believe it or not, want to know they can trust their vendors to deliver what they say they can. Hammer and nail.
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