90 CRO Tips from 42 Shopify Experts
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OCTOBER 25, 2022
Antreas Koutis, Administrative Manager, Financer. When A/B testing your ecommerce store, many of the testing tools and software determine the statistical significance without first waiting for a predetermined sample size or a certain point in time to be reached. Your A/B test should run long enough to account for 1-2 sales cycles.
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