Remove Differentiation Remove Sales Cycle Remove SME Remove Telemarketing
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Traditional + Social: The new media mix

Wondering Out Loud

Case in point: a former business partner is so deeply wedded to the tactical trifecta of direct mail-telemarketing-email that they won’t consider doing anything else. When all products are the same, buyers start differentiating on a different level. The event generated almost 50 qualified sales leads. Hammer and nail.

SME 40