Remove Differentiation Remove Marketing Mix Remove SWOT Remove Terms and Conditions
article thumbnail

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. How are they tailoring their marketing mix to deliver superior value?

article thumbnail

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. How are they tailoring their marketing mix to deliver superior value?