6sense

DECEMBER 10, 2021

And it started with what Casey called “a big strategy reset” with five major components: The team wanted to merge two brands into a single platform brand. This strategic segmentation maximized the efficacy of our programs and media spend,” Casey explained. 63pp MQL quality. 70% 4Q21 MQLs YoY. 307% organic traffic.

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Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Until now, there wasn’t a CRM-native application that addressed the challenges of measuring ABM campaigns and their impact on pipeline and revenue. SAN MATEO, Calif.,

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MARCH 23, 2021

Funnel Metrics provides full funnel visibility inside the CRM, allowing marketers to track lead responses at every stage of the buyer journey. Full Circle Campaign Attribution product allows marketers to accurately measure campaign performance in the CRM. Media Contact: Gab DePietro. gdepietro@nextpr.com.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Whatever you do or produce, do it consistently (just like a media company).

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Paid Content B2B Marketing Trends Sales Management 62