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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.