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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Integrated marketing A marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Integrated marketing A marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer.