Demographics, Purchase Intent, ROAS and SEM

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Demographics

Purchase Intent

ROAS

SEM

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

MARCH 7, 2017

The skills gap here is the lack of ability to keep up with this evolution by keeping close tabs on your target market, understanding their needs and ultimately their purchase intent. See more recent search marketing insights by checking session recaps from the SEM PDX Engage 2017 event.).

Enterprise Management

Enterprise Management Advertisements Advertising Marketing Management

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content

Paid Content Display Top of Funnel Cost Per Click

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

B2B Marketing Zone

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

Webinars

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