Why Complete Marketing Automation is a 'Suite' Deal
JANUARY 19, 2017
A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall. Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x.