How to Assess the Relevancy of 3rd Party Intent Data
Adobe Experience Cloud Blog
JUNE 9, 2017
Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. In other words, which intent signals are the best predictors of purchase behavior? Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data?
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