SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

6sense

DECEMBER 10, 2021

And it started with what Casey called “a big strategy reset” with five major components: The team wanted to merge two brands into a single platform brand. And were in the Awareness, Consideration, or Decision & Purchase stages. 63pp MQL quality. 70% 4Q21 MQLs YoY. 307% organic traffic. 454% brand search clicks. +70%

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. They develop plans knowing what sales can actually execute. Today, there is an average of 5.4

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Stand out by doing what others aren’t or won’t. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62