DemandBase, Open Rate, Sales Management and Telemarketing

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management

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Building Agility Throughout Your Martech Stack

Full Circle Insights

APRIL 15, 2021

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. The group reviews campaign execution, looks at funnel metrics and attribution data and flags any anomalies for further analysis. Marketing notes lead volume, velocity and conversion rates, and sales assess lead quality.

Sales Management

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Building Agility Throughout Your Martech Stack

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