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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Building Agility Throughout Your Martech Stack

Full Circle Insights

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. Demandbase Attribution Debate Yields Surprises. This can get complicated for marketing teams that have dozens of solutions in their martech stack, all of which produce their own metrics out of the box.