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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Closed loop attribution and reporting. Maximise your presence on Twitter and LinkedIn to harvest relationships. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. Interactive content and visual storytelling. Personalization.