Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In
Customer Experience Matrix
FEBRUARY 26, 2009
But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.
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Customer Experience Matrix
JULY 22, 2010
This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors.
Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.
B2B Marketing Zone Posts
NOVEMBER 3, 2009
Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. - Direct Connections , October 8, 2009. Five social media myths that MUST STOP NOW!
Customer Experience Matrix
MARCH 2, 2009
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. So, having run out of reasons to delay, let me present the results.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
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