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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Share this on del.icio.us.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. What problems do they face?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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B2B Lead Management Market Heats Up

Online Marketing Institute

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. Now, the former type of tool has traditionally (and it's a brief tradition!)