Customer Experience Matrix

FEBRUARY 13, 2014

It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Get the role confusion?

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40