Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
In addition, because the messaging was now authentic and relevant, the company experienced significant increases: 94 per cent higher open rates, 1,062 per cent higher video views, zero opt-outs and 100 per cent deliverability. Other perks include expedited shipping, access to exclusive merchandise and special invites to events.
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