press-room 
Paul Gillin
JUNE 24, 2010
What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” However, you can’t forecast the future without understanding the past.
B2B Marketing Zone Posts
OCTOBER 5, 2010
B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Introduction and Definitions. Continue reading.
Expert insights. Personalized for you.
50 
Let's personalize your content