Remove De-duplication Remove Sales Cycle Remove SIC Remove Verticals
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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Revenue/sales. Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. Phone, fax, website.