ANNUITAS

OCTOBER 6, 2010

Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. Make sure you define a process for how data is compiled , segmented, and de-duped. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

APRIL 23, 2020

Validity : Does the data conform to a common syntax? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Uniqueness : Are there duplicate records? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Validity : Does the data conform to a common syntax? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Uniqueness : Are there duplicate records? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

Once you have your targeted personas you are able to identify prospective customer segments, and understand and define interactions with these personas.” And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Josh Hill, VP of Marketing, Alacra.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48