Cold Calling De-duping Segmentation Validation 
Zoominfo
APRIL 23, 2020
Validity : Does the data conform to a common syntax? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer.
DiscoverOrg
MAY 7, 2019
Validity : Does the data conform to a common syntax? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. #3:
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