Burn Rate De-duping Segmentation Validation 
Zoominfo
APRIL 23, 2020
Validity : Does the data conform to a common syntax? We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM.
DiscoverOrg
MAY 7, 2019
Validity : Does the data conform to a common syntax? We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM.
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