Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Automation: an understanding of CRM and marketing automation applications are critical.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. Keep in mind that the lead source might need to be changed as new information is discovered about how the lead heard about your company.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

vs. “avenue”) Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

DiscoverOrg

MAY 7, 2019

Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Once you have sources of all four kinds of data, then it’s time to put all that information to use.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114