Remove Database Marketing Remove Lead Qualification Remove Segmentation Remove SIC
article thumbnail

Building Your B2B Marketing Database

Biznology

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” Title, function, buying role, email, direct phone. SIC or NAICS. from market research). Revenue/sales.