Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Jon: Well, I think that last thing you said is the key point.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40