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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. VisitorTrack was the first entrant, and is the leading application in the B2B web Visitor tracking space. Must include some sort of dashboard for everyone to access internally.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.