Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.
149 
Let's personalize your content