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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Posted by: Andrew Wyatt | April 06, 2008 at 09:18 AM Does the B2B Marketing Platform need the same platform components as B2C is an interesting question because it is a yes in some areas and no in other areas. Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS.