The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. Fortunately, and to the client’s credit, they had firm metrics for each stage through which a raw inquiry ultimately converted to a sale.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Smarte

MAY 24, 2023

A top sales database provider can provide businesses with comprehensive and reliable data that can help them identify potential customers, reach out to new markets, and grow their business. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

ViewPoint

JUNE 15, 2018

For companies to transition from where they’ve been to where they need to be, they must understand three truths: Sales lead management (SLM) is a fundamental business process. It’s not a sales-only process, and it’s not a marketing-only process. Marketing Measurement. It’s not a campaign.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136