Remove Data Hygiene Remove MQL Remove Multi-Touch Attribution Remove Paper
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Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). So not just top of the funnel kind of vanity matrix used to MQL SQL what not. Raviv: Yes, Matt.