Data Hygiene Lead Management Lead Nurturing Lead Scoring 
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?
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Scoop.it
DECEMBER 28, 2021
Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.
Zoominfo
MARCH 4, 2021
This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Engagement looks different between warm and cold leads. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges.
The Point
APRIL 8, 2015
The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.
The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . How Quickly Should I Suspend or Delete Non-Responsive Leads?
Zoominfo
MARCH 3, 2021
Engagement This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Engagement looks different between warm and cold leads. Warm leads have shown interest by interacting with content or form fills. Set up consistent KPIs and goals.
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