Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Scoop.it

DECEMBER 28, 2021

Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. First, let’s elaborate on what lead management entails: What is Lead Management?

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined. Increased revenue? Brand awareness?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

JULY 6, 2022

“Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. ” Part of this is a misunderstanding of what martech does in general, while part of it is a misunderstanding of what each tool does. Marketing automation is a great example of this.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100