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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

But, in order to personalize messaging, you need fresh, accurate data to work with. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3

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article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

But, in order to personalize messaging, you need fresh, accurate data to work with. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3