article thumbnail

Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Or it can be purchase channel preferences, like retail store, tablet, mobile, or desktop computer. Clean up your data. Consumer and business data degrades fast.

Tips 196
article thumbnail

The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Does the platform leverage AI-based technology or data? Is there an advertising component? Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Execute targeted display advertising, dynamic web personalization, and intent-drive sales plays, all on one platform.