The B2B Marketer’s Quick Start Guide: ABM Orchestration
Heinz Marketing
AUGUST 5, 2021
Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.
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