article thumbnail

How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Pinpoint your ideal customers. Make sure to put this down on paper!

article thumbnail

Everything You Need to Know About Payment Gateways

Hubspot

Imagine you run a brick-and-mortar store and a customer comes into the shop and wants to pay for a product. To accept the customer’s payment, you’ll need a payment gateway, or point of sale (POS) terminal to obtain payment information by card or mobile device. You’ll also need a payment gateway to accept customers’ payments.

POS 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Need to Know to Start a Retail Business

Hubspot

She trained all employees to ensure we were prepared to assist any customer who entered the store in a way that was helpful and on-brand. This way you know it’ll resonate with your customers and be memorable. You’ll also be able to acquire any other necessary retail business papers and permits. Name Your Business.

article thumbnail

18 Customer Loyalty Program Software Options For Your Business

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices. What is a Loyalty Program?

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.