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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

This CMO is most likely found in multi-brand firms and those that offer B2B services. One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. For example, they could suggest the best markets to compete in, consumers to target, or partners to align with.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

This CMO is most likely found in multi-brand firms and those that offer B2B services. One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. For example, they could suggest the best markets to compete in, consumers to target, or partners to align with.

article thumbnail

How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

This CMO is most likely found in multi-brand firms and those that offer B2B services. The role is likely to involve designing growth strategy, customer insight and analysis, and product design. . One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. Commercialization.