Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt
Heinz Marketing
JULY 16, 2018
Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy. This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. And whoever gets closest to the customer wins (Netflixs vs Blockbuster).
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