Martech

MARCH 11, 2024

With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

LeadSloth

JANUARY 12, 2010

Renewed focus on data quality. Sales & marketing alignment. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.

Ning 40

Ning Paid Content Facebook Sales Management 40