How Your Competitors’ Earned Media Can Power Up Your Content Marketing
ClearVoice
JANUARY 14, 2020
If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.
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