99 B2B Marketing Statistics to Back Your Bets
Televerde
OCTOBER 30, 2019
58% of all top-performing companies use marketing automation to aid in their email marketing efforts. Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). CTR is higher when using the first name in the subject line (Chief Marketer, 2015). Mailmunch, 2019).
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