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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Affiliates commonly use organic search rank and PPC marketing. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Affiliates commonly use organic search rank and PPC marketing. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 15) Clickthrough Rate (CTR).

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . Project Management/Collaboration Tools. Content Management System (CMS) Tools. Thankfully, there is a lot of useful content marketing software that can help with all aspects of this task.